Steve Corbin

Steve Corbin (Eastern Illinois University graduate and current MBA candidate) has more than 41 years experience in the music industry. Currently, Steve serves as the Senior Vice President of Sales, Counsel and Culture at Warner-Elektra-Atlantic (WEA).

Steve founded Lupo Entertainment in 2003: "With todayís business climate, there is a great opportunity to form a company dedicated to servicing the needs of artists. With the consolidation and constriction of all areas of the business (record labels, radio, retail) there is still, with all of the technology, an opportunity for talent to be seen and heard."

Steve started his career in the Washington, DC area as a College Promotion Representative for CBS Records, working with such artists as The Clash, Steve Forbert, Rockpile and many other very prominent artists on Columbia and Epic. Working his way up through the CBS Records system (now Sony Music), Steve went from Sales Representative to Sales Manager to Branch Manager of the New England region.

From there, Steve was recruited to build a Sales and Marketing Division for Black Music for PGD (Polygram Group Distribution.) Working closely with Motown, Mercury and Def Jam Records, PGD became a force in the industry and assisted in breaking several artists such as Shanice, Brian McKnight and Method Man. Steve moved from establishing that division to VP of Sales, working with all of Polygramís labels (A&M, Island, Deutsche Grammophon, London, Polygram Latino, Verve, to name a few) as a liaison between the branch structure and the account base.

Steve moved on to Motown Records as Executive Vice President/General Manager and oversaw the marketing, sales, creative services, video production, artist development, promotion, international and publicity departments. In addition, he worked closely with Stevie Wonder, The Temptations, Norman Brown, 98 Degrees, 702 and multi-platinum group Boyz II Men. He led the labelís 40th Anniversary marketing efforts, including a Super Bowl halftime show and worldwide catalog sales.

In 1998, he moved from New York to LA to head R&B Operations and oversee the R&B/Hip Hop Department of MCA Records and to be a member of the executive staff. Working with such artists as Mary J Blige, KC and JoJo, Avant, The Roots, Common, Mos Def, The OíJays and Keke Wyatt, he helped MCA rebuild its reputation as one of the best R&B labels in the business.

Since he started Lupo Entertainment, Steve has been a guest lecturer at Full Sail (an audio/video/game/show production school in Orlando) as well as a panelist at the Mid-Atlantic Music Conference. He has successfully presented and promoted a sold-out show with instrumental duo Montana Skies and traditional Irish band Banish Misfortune. Two of his artists that he mentors appeared on The Voice and American Idol.

Future plans include starting his own record label, working with artists in the studio and producing more concerts along with further guest lectures and panel appearances. Forming Lupo Entertainment gives Steve an opportunity to utilize all of his experiences and expertise which will ultimately benefit his artists in all music genres.

Page updated: 21 November 2016

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